MORE PEOPLE pass through Action Sports Advertising's 100+ partner facilities throughout Western Canada than through the nine (9) major, professional sporting venues in Calgary, Edmonton, and Vancouver.

Outstanding Exposure

• You can't turn the page, change the channel or drive past an advertisement in an athletic facility. Athletic facility advertisements are subject to multiple exposures, each last several hours.
• Exposure times for Athetic Facility advertising range from 20 to 60 minutes, compared to 2-3 seconds for outdoor billboards, transit shelters & bus benches.

One of every two Canadian adults will visit a community or municipal hockey arena at least once in the coming year.

Source: BBM/ComQUEST June 1996 Omnibus Survey of Western Canada Households. Results are accurate at the 95% Confidence Level with a Margin of Error of +/- 4.9%. BBM/ComQUEST is Canada's leader in media research

Adult users of community and municipal arenas tend to be younger, more educated and have higher household incomes than the average Canadian:

• Over 40% have an annual household income of $50,000 or more.
• Over 85% are between the ages of 18 and 54 (prime income earning years)
• More than half have completed some college/university education or better, and over 80% have graduated from high school.