Athletic Facility User Profile

Overall, adult users of community arenas tend to be younger, more educated and have higher household incomes than the average Western Canadian:

• Over 40% have an annual household income of
  $50 000 or more
• Over 85% are between the ages of 18 and 54 (prime income earning years)
• More than half have completed some college/university education or better, and over 80% have graduated from high school

Demographics

Source: BBM/ComQUEST June 1996 Omnibus Survey of Western Canadian Households.

Results are accurate at the 95% Confidence Level with a Margin of Error of +/- 4.9%.BBM/ComQUEST is Canada's leader in media research.